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/* Reference-aligned brand treatment. */
:root{--ink:#190d39;--purple:#7724dc;--lavender:#f5efff}
.brand{font-weight:750;letter-spacing:-1.4px;gap:7px}.brand .ai{font-size:1em}.word-a{position:relative;color:inherit;transform:none}.word-a:after{content:'';position:absolute;width:3px;height:3px;border-radius:50%;background:var(--purple);left:48%;top:64%}
.button{background:linear-gradient(125deg,#8d32ee,#6015c8);border-radius:8px}.header-cta{background:var(--purple);color:#fff;padding:10px 17px;border-radius:8px;border:0}.hero{background:radial-gradient(ellipse at 95% 10%,#e6d3ff,transparent 57%),linear-gradient(120deg,#fff,#f8f4ff)}
.signal-art img{width:min(100%,380px);height:auto;filter:drop-shadow(0 20px 20px #6725ac22);transform:rotate(13deg)}.signal-art{overflow:visible}.signal-art .art-caption{bottom:-10px}.form-notice{margin:0 0 26px}.form-notice[hidden]{display:none}
@media(max-width:650px){.brand img{width:40px}.signal-art img{width:260px}.signal-art{height:270px}}
/* Approved ten-page composition. */
:root{--ink:#130a35;--purple:#7018de;--muted:#3b3053;--lavender:#f4ecff;--line:#e9def8}
body{font-family:Arial,Helvetica,sans-serif;line-height:1.55;background:#fff}h1,h2,h3{font-weight:700;letter-spacing:-.045em}.wrap{width:min(1120px,calc(100% - 64px))}.header-inner{height:86px;gap:32px}.brand{display:block;line-height:0;flex:none}.brand .logo{width:222px;height:47px;display:block}.brand img{width:222px;height:auto}nav{margin-left:auto;gap:33px;align-items:center}nav a{font-size:13px;font-weight:600}.header-cta{display:inline-flex;padding:11px 25px;font-size:13px;border-radius:10px;white-space:nowrap}.nav-expertise{position:relative;padding:25px 0}.dropdown{position:absolute;top:100%;left:-20px;width:310px;background:#fff;border:1px solid var(--line);padding:10px;border-radius:10px;box-shadow:0 12px 35px #2b0b4918;display:none}.dropdown a{display:block;padding:11px 12px;border-radius:6px;line-height:1.4}.dropdown a:hover{background:var(--lavender)}.nav-expertise:hover .dropdown,.nav-expertise:focus-within .dropdown{display:block}
.approved-hero{min-height:360px;position:relative;isolation:isolate;overflow:hidden;background:linear-gradient(110deg,#fcfaff 12%,#f3ebff 70%,#e5d4fc);display:flex;align-items:center;border-bottom:1px solid #eee5f8}.hero-content{position:relative;z-index:2;padding-top:55px;padding-bottom:55px}.approved-hero h1{font-size:clamp(39px,4.6vw,62px);max-width:650px;line-height:1.06;margin:0 0 20px;color:#130a35}.approved-hero .lead{font-size:19px;line-height:1.5;color:#1f143d;max-width:530px;margin:0}.approved-hero .eyebrow{font-size:11px;letter-spacing:.09em;margin-bottom:18px;color:#50209c}.hero-picture{position:absolute;z-index:0;top:0;right:0;height:100%;width:45%;display:flex;align-items:stretch;overflow:hidden;mask-image:linear-gradient(to right,transparent,#000 30%)}.hero-picture>.reference-art{width:100%;height:100%;object-fit:cover}.hero-picture:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,#f4edff33,transparent)}.reference-art{display:block}.approved-hero .hero-content>h1,.approved-hero .hero-content>.lead{max-width:58%}.page-marketing-customer-intelligence .approved-hero h1{font-size:clamp(35px,4.2vw,57px)}
.overview{padding-top:38px;padding-bottom:30px}.intro{font-size:18px;max-width:900px;line-height:1.6;margin:0 0 35px}.capabilities{display:grid;grid-template-columns:repeat(4,1fr);gap:25px;max-width:950px;margin:28px auto 40px;text-align:center}.capabilities:has(>div:nth-child(3):last-child){grid-template-columns:repeat(3,1fr)}.icon{display:inline-grid;place-items:center;background:#f1e6ff;color:#7d16e5;width:52px;height:52px;border-radius:13px;margin-bottom:13px}.icon svg{width:27px;height:27px}.capabilities h3{font-size:15px;line-height:1.3;letter-spacing:-.025em;max-width:160px;margin:0 auto}.delivery-panel{background:linear-gradient(110deg,#f8f3ff,#eee1fc);border:1px solid #f0e4ff;border-radius:14px;padding:27px 30px}.delivery-panel h2{font-size:21px;margin-bottom:18px;letter-spacing:-.025em}.delivery-panel ul{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:14px 40px}.delivery-panel li{position:relative;padding-left:26px;font-size:16px}.delivery-panel li:before{content:'✓';color:#7f18e9;position:absolute;left:0;font-weight:bold}.purple-bar{display:flex;justify-content:space-between;align-items:center;gap:24px;border-radius:13px;background:linear-gradient(110deg,#7e36ce,#3f128b);padding:22px 28px;color:white;margin-bottom:45px}.purple-bar p{margin:0;font-size:17px}.purple-bar a{padding:10px 20px;background:#fcf9ff;color:#48128e;border-radius:8px;font-weight:bold;font-size:13px;text-decoration:none;white-space:nowrap}.detail-content{border-top:1px solid var(--line);margin-top:35px}.detail-content .section{padding:64px 0}.detail-content h2{font-size:36px}.detail-content .big-copy{font-size:23px}.detail-content .cta h2{font-size:38px}.text-card h3{font-size:23px}
.page-index .approved-hero{min-height:520px}.page-index .approved-hero h1{font-size:clamp(54px,6.3vw,86px);line-height:1.02;letter-spacing:-.055em;max-width:59%;margin-bottom:24px}.page-index .approved-hero .lead{max-width:470px;font-size:20px}.page-index .hero-picture{width:42%;height:100%;mask-image:linear-gradient(to right,transparent,#000 20%)}.page-index .actions{margin-top:31px;gap:14px}.button{font-size:14px;border-radius:9px;padding:14px 24px;background:linear-gradient(120deg,#9a28ff,#6104cf);box-shadow:0 3px 8px #6f1dd315}.button.outline{color:#21113b;background:#fdfaff;border-color:#a977ee;box-shadow:none}.home-services{display:grid;grid-template-columns:repeat(5,1fr);gap:22px;text-align:center;padding:35px 0 20px}.home-services a{text-decoration:none;display:flex;align-items:center;flex-direction:column}.home-services h2{font-size:15px;letter-spacing:-.02em;line-height:1.35;max-width:175px;margin:0}.home-story{display:flex;gap:38px;align-items:center;padding-top:44px;padding-bottom:50px}.story-picture{width:30%;max-width:300px;border-radius:12px}.home-story h2{font-size:32px;margin:0 0 13px}.home-story p{font-size:18px;max-width:530px;margin:0}.expertise-stack{padding-top:28px;padding-bottom:35px;display:grid;gap:15px}.expertise-card{border:1px solid #e9ddfc;box-shadow:0 4px 12px #51229108;border-radius:13px;display:grid;grid-template-columns:54px 1fr 20px;gap:23px;padding:23px 27px;align-items:center;text-decoration:none;background:linear-gradient(100deg,#fff,#fcf9ff)}.expertise-card .icon{margin:0}.expertise-card h2{font-size:23px;letter-spacing:-.03em;margin:0 0 7px}.expertise-card p{font-size:15px;max-width:850px;margin:0}.arrow{font-size:25px;color:var(--purple)}.expertise-card:hover{border-color:#b580fa;background:#f8f1ff;text-decoration:none}.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:25px 0 35px;text-align:center}.principles>div{padding:25px 15px;border:1px solid var(--line);background:#fcfaff;border-radius:12px}.principles h2{font-size:25px;color:#4b139b;margin:0 0 10px}.principles p{font-size:14px;margin:0}.delivery-panel .capabilities{margin-bottom:0}.insight-library{padding-top:30px;padding-bottom:35px}.filter-tabs{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:25px}.filter-tabs button{font:600 13px Arial;border:1px solid #dfccfa;padding:10px 15px;border-radius:9px;background:#f8f2ff;color:#2a1247;cursor:pointer}.filter-tabs button[aria-pressed=true]{background:var(--purple);color:#fff;border-color:var(--purple)}.insight-row{display:flex;align-items:center;gap:27px;text-decoration:none;border-bottom:1px solid var(--line);padding:22px 0}.insight-row[hidden]{display:none}.insight-row .thumbnail{width:180px;height:110px;border-radius:10px;flex:none}.insight-row h2{font-size:26px;margin:0 0 10px}.insight-row p{font-size:14px;margin:0;color:#573d7a}.insight-row .arrow{margin-left:auto}.contact-grid{grid-template-columns:.85fr 1.15fr;gap:65px}form{border:1px solid #e5d7f8;border-radius:12px;background:linear-gradient(140deg,#fcfaff,#f4edff);padding:30px}input,select,textarea{border:1px solid #dfd0f1;border-radius:8px;background:#fff;font-size:15px;padding:13px}form .button{width:100%}.notice{border-radius:8px}.footer-grid .brand{display:inline-block}.footer-grid .logo{border-radius:7px}footer{background:#f8f4ff;color:var(--ink);border-top:1px solid var(--line)}footer p,.footer-grid h2,.footer-bottom{color:#5d4c74}.footer-bottom{border-color:var(--line)}.section.lavender{background:#faf7ff}
@media(max-width:1100px){.header-inner{gap:20px}nav{gap:23px}.header-cta{display:inline-flex}.brand .logo{width:200px}.hero-content{padding-top:45px;padding-bottom:45px}}
@media(max-width:900px){.wrap{width:calc(100% - 40px)}.header-inner{height:78px}.brand .logo{width:190px;height:40px}.header-cta{display:none}.header-inner nav{top:78px;align-items:stretch;margin:0}.menu-toggle{margin-left:auto;border-radius:7px}.nav-expertise{padding:0}.dropdown{position:static;width:auto;box-shadow:none;padding:10px 0 0 12px;border:0;display:block}.dropdown a{font-size:13px;padding:8px 0}.header-inner nav{max-height:calc(100vh - 78px);overflow:auto}.approved-hero{min-height:320px}.approved-hero h1{font-size:43px}.page-index .approved-hero{min-height:460px}.page-index .approved-hero h1{font-size:64px}.page-index .approved-hero .lead{max-width:55%;font-size:18px}.home-services{gap:13px}.home-services h2{font-size:13px}.capabilities{gap:18px}.contact-grid{gap:35px}.detail-content h2{font-size:32px}body:not(.js) header{margin-bottom:540px}}
@media(max-width:650px){.wrap{width:calc(100% - 36px)}.approved-hero{min-height:370px;align-items:flex-start}.hero-content{padding-top:35px;padding-bottom:140px}.approved-hero h1,.approved-hero .hero-content>h1{font-size:36px;max-width:100%}.approved-hero .hero-content>.lead{font-size:17px;max-width:90%}.hero-picture{top:auto;bottom:0;height:155px;width:65%;mask-image:linear-gradient(110deg,transparent,#000 65%);opacity:.8}.page-marketing-customer-intelligence .approved-hero h1{font-size:34px}.page-index .approved-hero{min-height:500px}.page-index .approved-hero h1{font-size:57px;max-width:100%;margin-bottom:20px}.page-index .approved-hero .lead{max-width:100%;font-size:18px}.page-index .hero-content{padding-bottom:160px}.page-index .hero-picture{height:185px;top:auto;bottom:-20px;width:43%;opacity:.85;mask-image:linear-gradient(to right,transparent,#000 25%)}.page-index .actions{gap:10px;margin-top:23px}.page-index .actions .button{padding:13px 14px;font-size:12px}.home-services{grid-template-columns:repeat(3,1fr);padding-top:25px;gap:26px 15px}.home-services .icon{width:45px;height:45px}.home-story{gap:20px;align-items:flex-start;padding-top:35px;padding-bottom:35px}.home-story h2{font-size:24px}.home-story p{font-size:15px}.story-picture{width:33%;margin-top:4px}.overview{padding-top:27px}.intro{font-size:16px;margin-bottom:25px}.capabilities{grid-template-columns:repeat(2,1fr);gap:25px;margin:25px 0 30px}.capabilities:has(>div:nth-child(3):last-child){grid-template-columns:repeat(3,1fr);gap:10px}.capabilities h3{font-size:13px}.icon{width:45px;height:45px;border-radius:10px}.icon svg{width:24px;height:24px}.delivery-panel{padding:23px 20px}.delivery-panel h2{font-size:20px}.delivery-panel ul{grid-template-columns:1fr;gap:13px}.delivery-panel li{font-size:15px}.purple-bar{padding:20px;gap:15px;margin-bottom:30px;align-items:flex-start}.purple-bar p{font-size:14px}.purple-bar a{font-size:11px;padding:9px 11px}.expertise-stack{gap:12px;padding-top:22px}.expertise-card{grid-template-columns:40px 1fr 12px;padding:18px 15px;gap:13px}.expertise-card .icon{width:39px;height:39px}.expertise-card h2{font-size:19px}.expertise-card p{font-size:13px;line-height:1.5}.principles{gap:8px}.principles>div{padding:18px 8px}.principles h2{font-size:19px}.principles p{font-size:12px}.insight-row{gap:16px}.insight-row .thumbnail{width:100px;height:80px}.insight-row h2{font-size:19px}.insight-row p{font-size:12px}.insight-row .arrow{display:none}.filter-tabs{gap:7px}.filter-tabs button{font-size:11px;padding:9px 11px}.detail-content{margin-top:15px}.detail-content .section{padding:43px 0}.detail-content h2{font-size:29px}.contact-grid{grid-template-columns:1fr}.footer-grid .logo{width:200px}}

/* Approved PurpleArc wordmark without the .ai suffix. */
.brand .logo{object-fit:contain;height:61px;width:222px}.footer-grid .logo{height:61px}
@media(max-width:900px){.brand .logo{width:190px;height:52px}}

/* Full-resolution editorial photography: preserve intrinsic proportions. */
.approved-hero{min-height:450px;display:flex;align-items:center;overflow:hidden;background:linear-gradient(115deg,#fdfcff,#f4edfc)}
.hero-content{padding-top:64px;padding-bottom:64px}.approved-hero .hero-content>h1,.approved-hero .hero-content>.lead{max-width:49%}.approved-hero h1{font-size:clamp(39px,4.6vw,62px)}
.hero-picture{position:absolute;inset:auto max(32px,calc((100% - 1180px)/2)) auto auto;top:50%;transform:translateY(-50%);width:46%;max-width:530px;height:auto;aspect-ratio:3/2;display:block;border-radius:20px;overflow:hidden;mask-image:none;box-shadow:0 18px 55px #3d195b0d;background:#ede5f4}
.hero-picture:after{display:none}.hero-picture>.hero-image{display:block;width:100%;height:100%;object-fit:cover;aspect-ratio:3/2}
.page-index .approved-hero{min-height:550px}.page-index .hero-picture{width:46%;max-width:570px;height:auto;aspect-ratio:3/2;top:50%;bottom:auto;mask-image:none;transform:translateY(-50%)}
.page-index .approved-hero h1{font-size:clamp(54px,6.3vw,84px);max-width:49%}.page-index .approved-hero .lead{max-width:46%}.page-index .actions{max-width:49%}
.story-picture{height:auto;aspect-ratio:3/2;object-fit:cover}.insight-row .thumbnail{height:auto;aspect-ratio:3/2;object-fit:cover;flex:none}
@media(max-width:1100px){.hero-picture{width:44%;right:24px}.approved-hero .hero-content>h1,.approved-hero .hero-content>.lead{max-width:50%}.approved-hero h1{font-size:46px}.page-index .approved-hero h1{font-size:65px}.page-index .hero-picture{width:44%}.page-index .actions .button{font-size:12px;padding:13px 15px}}
@media(max-width:700px){.approved-hero,.page-index .approved-hero{display:flex;flex-direction:column;align-items:stretch;min-height:0;overflow:hidden}.hero-content,.page-index .hero-content{order:1;padding:38px 0 28px}.hero-picture,.page-index .hero-picture{order:2;position:static;inset:auto;transform:none;width:calc(100% - 36px);max-width:none;height:auto;aspect-ratio:3/2;margin:0 auto 28px;opacity:1;mask-image:none;border-radius:15px;box-shadow:none}.approved-hero .hero-content>h1,.approved-hero .hero-content>.lead,.page-index .approved-hero .lead,.page-index .actions{max-width:100%}.approved-hero h1,.page-marketing-customer-intelligence .approved-hero h1{font-size:38px}.page-index .approved-hero h1{font-size:57px;max-width:100%}.hero-picture>.hero-image{object-fit:cover;width:100%;height:auto;aspect-ratio:3/2}.page-index .actions{gap:10px}.home-story{align-items:center}.story-picture{width:34%;max-width:300px}.insight-row .thumbnail{width:100px;height:auto}}
/* Compact Industries and Expertise overview pages. */
.nav-group{display:flex;align-items:center;gap:3px;position:relative;padding:27px 0}.submenu-toggle{border:0;background:transparent;color:var(--purple);font-size:16px;padding:8px;cursor:pointer;border-radius:5px;line-height:1}.nav-group .dropdown{display:none!important;top:100%;left:-18px;z-index:30}.nav-group.is-open .dropdown{display:block!important}.nav-group .dropdown a{font-size:13px}.footer-grid{grid-template-columns:1.1fr .65fr 1.05fr 1fr;gap:32px}.footer-grid>div>a:not(.brand){font-size:13px}.header-inner{gap:23px}nav{gap:24px}.section-intro{max-width:760px;margin-bottom:32px}.section-intro>p:last-child{font-size:18px;color:var(--muted)}.compact-page .approved-hero{min-height:390px}.compact-page .hero-content{padding-top:48px;padding-bottom:48px}.compact-page .hero-picture{max-width:470px;width:43%}.compact-page .approved-hero h1{font-size:clamp(38px,4.5vw,60px)}.compact-page .section{padding:48px 0}.compact-page .section h2{font-size:clamp(28px,3.1vw,40px);line-height:1.15}.compact-page .section h3{font-size:23px}.compact-page .section .eyebrow{margin-bottom:18px}.industry-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px}.industry-card{text-decoration:none;border:1px solid var(--line);border-radius:14px;overflow:hidden;background:#fff;display:flex;flex-direction:column;transition:box-shadow .18s,border-color .18s}.industry-card:hover{border-color:#b88ae7;box-shadow:0 12px 30px #3d165d10;text-decoration:none}.industry-card .hub-image{display:block;aspect-ratio:3/2;width:100%;height:auto;object-fit:cover}.industry-card-copy{padding:24px 26px}.industry-card-copy h2{font-size:27px!important;margin-bottom:13px}.industry-card-copy p{color:var(--muted);font-size:16px}.industry-card-copy>span{font-size:13px;font-weight:700;color:var(--purple)}.overview-bridge,.industry-intro{display:grid;grid-template-columns:1fr 1.25fr;gap:70px;align-items:start}.overview-bridge p,.industry-intro p{font-size:17px;line-height:1.75}.page-sections{display:flex;gap:28px;flex-wrap:wrap;padding-top:20px;padding-bottom:20px;border-bottom:1px solid var(--line);font-size:13px}.page-sections a{color:var(--purple);font-weight:600;text-decoration:none}.page-sections a:first-child{margin-right:auto}.sector-tags{display:flex;flex-wrap:wrap;gap:9px;padding:0;margin:25px 0 0;list-style:none}.sector-tags li{font-size:12px;border:1px solid #dfd0f0;border-radius:5px;background:#fcf9ff;padding:7px 10px}.priority-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:30px}.priority-grid article{border-top:1px solid #d9c5ef;padding-top:20px}.priority-grid .num{display:block;margin-bottom:18px}.priority-grid h3{line-height:1.25}.priority-grid p{font-size:15px;color:var(--muted);margin-bottom:0}.capability-links{margin-top:30px;margin-bottom:25px}.capability-links>a{display:flex;align-items:center;justify-content:space-between;gap:25px;text-decoration:none;border-top:1px solid var(--line);padding:24px 0}.capability-links>a:last-child{border-bottom:1px solid var(--line)}.capability-links h3{margin-bottom:10px}.capability-links p{color:var(--muted);font-size:16px;margin:0}.capability-links>a>span{color:var(--purple);font-size:26px}.capability-links>a:hover h3{color:var(--purple)}.brief-steps{padding:0;list-style:none;counter-reset:brief;display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin:28px 0 0}.brief-steps li{counter-increment:brief;border-top:1px solid #d9c5ef;padding-top:18px;font-size:16px}.brief-steps li:before{content:'0' counter(brief);display:block;color:var(--purple);font-size:13px;margin-bottom:14px}.industry-reading{display:flex;align-items:center;justify-content:space-between;gap:40px}.industry-reading h2{font-size:30px!important}.industry-reading .button{flex:none}.industry-reading p:last-child{margin:0;color:var(--muted)}.expertise-hub{display:grid;gap:0}.expertise-hub>a{display:grid;grid-template-columns:50px 1fr;gap:20px;border-top:1px solid var(--line);padding:30px 0;text-decoration:none}.expertise-hub>a:last-child{border-bottom:1px solid var(--line)}.expertise-hub .num{padding-top:7px}.expertise-hub h2{font-size:28px!important;margin-bottom:12px}.expertise-hub p{color:var(--muted);max-width:750px}.expertise-hub>a:hover h2{color:var(--purple)}.industry-quick-links{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin:30px 0}.industry-quick-links a{padding:20px 0;border-top:1px solid #d9c5ef;text-decoration:none;line-height:1.4;font-weight:600}.industry-quick-links span{display:block;color:var(--purple);font-size:22px;margin-top:10px}
@media(max-width:1100px){.header-inner{gap:16px}nav{gap:18px}.brand .logo{width:195px}.header-cta{padding:11px 18px}.overview-bridge,.industry-intro{gap:35px}.priority-grid{gap:23px}.footer-grid{gap:23px}}
@media(max-width:900px){.nav-group{padding:0;flex-wrap:wrap;justify-content:space-between}.nav-group .dropdown{flex-basis:100%;padding-left:16px;margin-top:10px}.nav-group>a{font-size:16px}.submenu-toggle{border:1px solid var(--line);padding:8px 14px}.nav-group .dropdown a{font-size:14px;padding:10px 0}.footer-grid{grid-template-columns:1fr 1fr;gap:35px}.compact-page .approved-hero h1{font-size:43px}.compact-page .hero-picture{width:43%}.industry-quick-links{grid-template-columns:1fr 1fr}.brief-steps{gap:23px}.industry-reading{gap:25px}}
@media(max-width:700px){.compact-page .approved-hero{min-height:0}.compact-page .hero-content{padding-top:34px;padding-bottom:25px}.compact-page .approved-hero h1{font-size:38px}.compact-page .hero-picture{width:calc(100% - 36px);max-width:none}.compact-page .section{padding:36px 0}.industry-grid{grid-template-columns:1fr;gap:22px}.industry-card-copy{padding:22px}.industry-card-copy h2{font-size:25px!important}.overview-bridge,.industry-intro{grid-template-columns:1fr;gap:15px}.overview-bridge p,.industry-intro p{font-size:16px}.priority-grid,.brief-steps{grid-template-columns:1fr;gap:25px}.priority-grid article{padding-top:17px}.priority-grid .num{margin-bottom:12px}.priority-grid h3{font-size:23px}.page-sections{gap:15px;font-size:12px;padding-top:17px;padding-bottom:17px}.page-sections a:first-child{flex-basis:100%;margin:0}.industry-reading{align-items:flex-start;flex-direction:column;gap:22px}.expertise-hub>a{grid-template-columns:26px 1fr;gap:13px;padding:24px 0}.expertise-hub h2{font-size:25px!important}.expertise-hub p{font-size:15px}.section-intro>p:last-child{font-size:16px}.industry-quick-links{gap:15px}.industry-quick-links a{font-size:15px}.footer-grid{grid-template-columns:1fr;gap:25px}}